Food Truck Branding & Extension
Spud Life is a global chain of food trucks that promotes cultural acceptance and ethnic diversity through food. All of these dishes share a similar base; potatoes, as to recognize our similarities as humans and celebrate our differences in culture. Through Spud Life, I’ve created a variety of cultural experiences in one food truck.
Close-up of food packaging.
Food Truck Model.
Spud Life packaging along with promotional booklet, totes, and employee t-shirt.
Fold-out map inside promotional booklet.
ALL PHOTOGRAPHS AND PROJECTS ARE OWNED BY KELSEY VEURINK. ALL RIGHTS RESERVED.